Competitor analysis

Competitor analysis is an indispensable part of any competent marketing company.

Marketing research of competitors will help develop the right strategy for promoting the product, predict sales, adjust pricing policy and avoid unnecessary financial losses.

We collect detailed information about your competitors. We analyze their strengths and weaknesses, product lines, strategy, pricing policy, advertising, promotion channels. We select an analysis methodology depending on your goals: we can perform a brief analysis to solve specific problems, make a detailed forecast of the behavior of competitors for several years ahead.

Why do you need a competitive analysis:

Make the right decisions: ignoring the mistakes that competitors have already made, adapting successful decisions to your product

Save money: Blind market promotion and the consequences of bad decisions will cost much more than the analytics budget.

Analysis of points of growth: having data from competitive analysis, you will better understand where there are opportunities for growth and development, what you are missing out on.

Reduce risks: not only financial, but also reputational, strategic and legal.

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Evaluating competitors isn't just about launching a business

Evaluating competitors isn't just about launching a business and developing a global marketing strategy and positioning. It is necessary when you update the assortment, change the product policy and prices, develop a new product and a strategy for its promotion. You can conduct competitor analysis from time to time to understand your place among competitors.

How we are working:

Definition of goals

We avoid wasting time and collecting unnecessary data, we define the goals of competitor research. Based on them, we select the most effective method.

2-3 days
Search for competitors

We determine the size of the market, look for direct and indirect competitors, identify strong and weak ones.

2-3 days
Study and analysis

We study and compare the advantages and disadvantages of the product, positioning, analyze prices, product range, scale of activities, customer perception. We evaluate the marketing strategy: online presence, online and offline promotion methods, advertising budgets, successful and unsuccessful decisions.

12 days
Detailed report

Upon completion of the work, we provide a deep and detailed comparative analysis of your business and competitors' projects, which will help you better understand the buyer and his needs, evaluate your effectiveness, and develop successful ideas and solutions.

4 days